How to be Loveable on Social Media
As I’m sure you are well aware by now, social media marketing is the top activity online for small businesses. Social media has provided businesses with tremendous opportunities to gain customers on a huge scale but this also comes with a dark side. Yes, we all have one of those, even the social networks. Social media has provided new opportunities to send unsolicited and basically annoying marketing messages. I’m sure you’ve receive one or two of those yourself. So put yourself in the position of your potential customer and don’t make mistakes on social media that at least get you ‘unliked’ or at worst banned from the networks altogether.
“Social media is no longer just something you ‘do’. It should be approached with the same care, understanding and attention that you would give any human being in any conversation.”
What Spammers Do On Social Media
Spammers tend to haunt social media with no real purpose. They tweet, share and post indiscriminately, post fake links and generally not really ‘talk’ to anyone. Just talking for talking’s sake.
Your purpose and goals should be clear. That can be just to create more awareness of what you and your business does. Create the impression of leadership in your industry. Or improving the number of leads into your business. As long as your goal is clear and will not be considered spam.
Social media is perfect for expressing yourself and creating a voice for your business or brand but be sure that there is a reason behind what you are doing. Most importantly make sure it resonates with your audience.
What Lovable Marketers Do On Social Media
Social media means being ‘social’. People don’t spend time on social networks to be sold or marketed to. They are there to learn, experience and connect with other people. Much like we each experience life and what we do in person with each other all the time. Social media really only provides a technical platform where we can do this with the rest of the world. Oh and what a platform. I’ve met some amazing people all around the world. Some have become good friends and some have become good business partners. I never really know which though and that’s the key here. Treat each person with the respect they deserve as a fellow human being. Just because they are sitting at the other end at a computer doesn’t make them any less human.
So how does this translate into marketing? Develop a personality for your business or brand and express this at every opportunity on social media. Determine what your audience is seeking … information, enlightenment, advice. Then offer that in a way that reflects who your business is ‘as a person’. Remember your business is an entity and has a personality all its own. Social media is the perfect platform to express this personality and the end result is more interest in your business.
Steps to follow on social media:
- Establish your business or brand’s voice/personality. Think about what you stand for, your mission and your principles. Then determine the best expression of that for your social media presence.
- Provide content that is useful, interesting and engaging for your audience. Discuss current events in line with your brand and connect with your audience in a way that is conversational and genuine.
- Understand who your audience is. Get into their head and develop your strategy with them (not you) firmly in mind. This sort of approach can take your content all over the world.
- Be consistent and maintain the same voice/personality throughout all your social media channels that you spend time on. This gives you an instantly recognisable image for your social media peeps.
Engagement, Engagement, Engagement
And I’m not talking the marital kind! Engaging with your audience on social media is THE MOST IMPORTANT thing you can do online. Why? Well think about it from your own perspective, that is being on the receiving end. Do you really ‘connect’ with those businesses and brands online that just keep pumping out information or links to their website. You’ve tried to communicate with them but they just don’t respond. Do they stay in your good books for long? Do you remember them come time to purchase services that they’re offering? Many businesses forget the ‘social’ part of social media. Twitter, Facebook and the like are not just outlets for talking ‘at’ your customers. They are valuable tools for talking ‘with’ and ‘engaging’ with your customers.
Creating two way conversations is what social media is all about when you get down to the core stuff. People often ask me ‘why should I waste time on social media for my business’. This is when I take a deep breath and with lots of love explain that it’s not ‘wasting time’ its your ‘marketing time’ or more appropriately your ‘connecting with your audience time’. Now I don’t know about you but to me, that’s time well spent.
Discover what your audience is interested in and then spend time discussing that, offering alternative views, advice and information that they will ‘love you’ for. This all leads to much more meaningful relationships. Hey perhaps it can even lead to the other ‘engagement’?
Steps Towards Being a Lovable Social Marketer
- Take every opportunity to engage with people. If someone has connected with you, check out their profile and have a look at their website, if they have one. Respond to peoples questions or complaints in a friendly and caring way. And I must stress the word ‘caring’. Start conversations or just jump into conversations that are happening. Offer your view or perspective on things.
- Get involved in Twitter chats. These are a great way to find out what is going on in your market and what your audience ‘thinks’ about things. Particularly products and services they already use. Twitter can be a gold mine in terms of what your potential customers are looking for. Plus, you can engage more easily with your followers and fans.
- Provide good quality content. We’ll go into content in more detail in the next part of posts in this series. Offer your audience articles, information, tips, etc that they really want and find useful. Don’t just say something for the sake of saying something. Take a look at what your competition is doing and take notice of what gets a response from their audience. Then you can ‘do better’ or you’ll most likely discover ideas for useful content that your competition is not offering.
- Take advantage of tools and support. There are some great tools and software out there to help your social media efforts become more streamlined. Also, keep an eye on your statistics and see what gets the best response. Repeat that and you’ll soon be building up a valuable online social presence.
And lastly, ask for help if you need it. Marketing on social media can be overwhelming if you’re trying to do everything and in most cases, that’s completely unnecessary. Invest in a Social Media Marketing Plan from DebTheWeb and really get down to the nitty-gritty on what your business or brand needs to do to become successful online.