No More Wasting Time Online – A One-to-One Web Site Marketing Plan

Your personal guide to online marketing tailored to your business.
Your personalised website marketing plan.

Do you struggle with promoting your website?

Do you feel frustrated with Facebook, ticked-off with Twitter, lethargic with LinkedIn and yawn at YouTube?

Are you stumped by SEO?

You’re not alone, many people wrestle with the complexities of marketing online today. It’s no longer enough to just do one thing online.

To achieve real success it’s a combination of 8 things. Here’s what I mean ….

Your Website – Is it open and ready for business?

Are you Mobile ready?

Can your customers find you locally?

Can people find your products & services online?

What’s your online presence like?

Are you engaging your customers on Social Media?

How effective is your online advertising?

Are you being affected by any penalties?

If you can tick off each of these eight elements of your website marketing plan, then you can be sure you’re on the right path to success.

Are you ready for a personal guide to online marketing tailored for your business?
No more guessing. Every step of the way is laid out for you to follow.
The what, the why, where, when and how is all covered.

Only £695 – Call on 01348 874 539 or email us to get started

There is an incredible unlimited source of customers available online and they’re online every single day. On Facebook, Twitter, YouTube, Google+ and blogs there are billions of people talking every day. People are searching with Google, Yahoo and Bing for products and services to buy. Reviews are posted and commented on …. people are talking about your business! More people are using mobiles to search online now than ever before.

So, to really master online marketing, you need to cover all 8 strategic areas of  the web if you want true marketing success for your business or project.

The good news is that you potentially have a huge number of leads right at your fingertips. The bad news is that most people are doing it all wrong and have no idea about the massive potential that the web can offer.

Ideally you want clear, focused and up-to-date strategies that are custom designed for YOUR business. That’s what our one-to-one website marketing strategy will do for you. No more guessing. Just a complete and easy to follow guide for your business online.

Is your web site marketing doing all this?:

Generating automatic leads and sales for you 7 days a week 24 hours a day

Attracting targeted, genuine prospective customers that really do want to do business with you

Automatically getting you reviews day and night, and posting them where others can read them

Giving you the edge as a leader in your market

Creating a vibrant community of followers and fans who readily spread the good word about you

If you’re fed-up of wasting your time and want me to personally guide you towards online marketing success, my one-to-one strategic website marketing strategy can turn your business around and give you the online success your business deserves.

Only £695 – Call on 01348 874 539 or email: email us to get started

How It Works

1. I will analyse everything about your online presence, what’s good and what’s not.
2. Create a master plan and a to-do list to improve your business online.
3. Then I’ll show you precisely how to achieve it!

These are the eight essential areas of your business I’ll cover in detail:

Your Website:

• Is it up-to-date, with enough content and ready for business?
• Is your design appealing to your customers and do they enjoy visiting your site?
• Is your site connected to social media? How do you communicate with people on your site?
• If your site is running on WordPress are your plugins and software up-to-date?
• Do you have malware or spam problems? How’s your security? Do you create backups?
• Plus, I’ll look at your Google Analytics and Webmaster accounts to see if there are any problems.

 

I’ll create a plan to make your web site the best it can possibly be for your customers and ensure it’s secure and up-to-date. A guide to monthly, weekly and daily tasks and updates you can do yourself to continue to grow your site.

SEO:

• What are your keywords? Are you using the best keywords for your customers?
• Are you using research or buying keywords and which ones are better for your bottom line?
• Is your site properly optimised and can your customers find your site online?
• How many relevant inbound links do you have and how can you get many, many more?
• Can spiders read your site? Can they tell what your site is about?
• Are you showing in all the different types of search results, e.g. photos, video, maps, etc?
• What’s your site’s level of trust and authority?
• Do you have any negative ranking factors?

I’ll ensure that your website is found for your most profitable keywords and confirm that your site is thoroughly optimised. If it’s not, we’ll develop a plan so that you’ll have a super optimised website and know exactly how to continually improve that each time you add more content.

Online Presence:

• Where can your business be found online? How many places can people find you?
• Where are your customers talking, and what are they saying about you.
• Is the information about your business ‘out there’ correct and up-to-date?
• Do you know how to market your business online and how that differs from offline?
• You want more customers?  Give them more places to find you!
• Is your business being found in all the right places?
• Are you found on Local Search, Maps and Mobile as well as Organic Search?

Together we’ll discover where you’re found online, then create a plan to make sure you are found in all the right places, and that all the right information is listed for your business.

Local Search:

• Have you claimed your Google Places page? Is it 100% complete?
• Are you getting your customers to leave reviews on your Places Page or other authority websites?
• Is your Places page properly optimised for your keywords?
• Are you getting the right kind of citations? Are you on Google Maps?
• Local search is vital for local business, are you making the most of it?
• How can you find the best links and citations for your business
• Are you listed in the right category and optimised with your  best keywords?

Your Places page is THE place for people to go to when looking for local products and services. In fact, many people never even arrive at your website! They find all the information they’re looking for right there on your Places page. So having your page performing at it’s best is essential for your local business. I’ll get your Google Places page in top condition and ensure you know how to get your customers to leave positive reviews on your page and how to get more citations for your business.

Social Media:

• What social networks are you on? Which ones best suit your business?
• How are you engaging with people on these networks?
• How many fans, followers and subscribers do you have, and how you can get many more?
• What is your social media strategy?
• How are you tracking, monitoring and analysing your social media activities?
• Are you utilising the best tools to make social media much easier to manage?
• Are you selling too much or not enough? Do you have plenty of promotion ideas? Are you using them?
• What are you talking about with your audience?

It is now vital that your business has a social media presence. Your customers are no longer responding to advertising, they’re listening to each other and recommending products and services to their friends. I’ll make sure your social media presence is right for your business, show which networks are best for you and how you can interact with people to generate more business. I’ll put a day-by-day plan for you to increase your fans and followers, and your bottom line.

Mobile:

• Do you have a mobile version of your website?
• Is it properly optimised for your keywords?
• Do you know your opportunities for mobile marketing?
• Do you know if your customers are searching using mobile phones?
• What are your promotion opportunities for mobile search?

More and more searches are done via mobile phones and ipads every day. Particularly searches for local products and services. Customers are on the move more and so rely on their mobile phones for internet access and apps that make it easy to search. I’ll ensure your business is mobile ready and can be found. Plus we’ll put a plan together to multiply your opportunities on mobile search.

ADVERTISING:

• Are your Adwords, Mobile Ads and Facebook Ads working for you?
• How can you improve them and target your audience better?
• Are you using GoogleBoost and other products for your business?
• Is there a way to get a better return for your advertising investment?
• Do you know about new opportunities for marketing your business?
• Have you tried advertising on social networks?

Traditional advertising is no longer effective but there are now many ways to pack a punch with online adverts. Knowing exactly who your customers are and then targeting them with  messages they’ll welcome is the most important element of advertising in todays new marketplace. I’ll put a strategy together showing your advertising opportunities online and how to use it.

GOOGLE PENALTIES:

• Are you getting, or at risk of getting, any penalties from Google?
• What can you do to ensure you never do?
• What can you do if you are affected by a slap from Google?
• Has your website been damaged by bad SEO practices?
• Are you up-to-date with Google’s latest algorithm updates?
• Is your website squeaky clean for a trouble-free future?

There are many things that Google doesn’t like you doing online and it’s becoming more difficult to avoid them. If you are affected by a penalty this will impact everything you do online, so being clear about what to do and not to do is more important than ever. I’ll do what needed to give your site a clean bill of health and will guide you on what activities to avoid to keep in Google’s good books.

Your Personalised Online Marketing Strategy

Step 1: We get together and focus your business and goals

You and I will get together on the phone to review your business including your specific marketing and business goals. We’ll work out how much time you can realistically spend on social networks and other online marketing tasks. Together, we will discover exactly what you wish to achieve, who your customers are and how you can easily grow your business online.

Step 2: I will analyse your complete online presence including the 8 areas of online business discussed above.

Your website is the foundation upon which you build your online business. That’s your equivalent of a bricks and mortar shop, where your customers go to see what you’re offering in detail, close to and personal. I will analyse your online presence, your current SEO (search engine optimisation), keyword research, where your customers are finding you, local search and listings, social media activity, your mobile presence, your current advertising campaigns and discover any possible penalties that you may have effecting your business. A complete overview of where you currently stand which will allow me to plan the best course of action for your future activity.

Step 3: I will personally oversee your social media activity for 7 days

Once I know precisely what’s required to get your business flying, I will look at how you are currently using social media online. I’ll oversee your Facebook, Twitter, LinkedIn, Google+ and YouTube activity for a full 7 days. This will identify possible influencers in your current community, track how you are engaging with your fans and responding in general to people. It also allows me to discover any opportunities that you may have missed for expanding your business and drive traffic back to your website.

Step 4: You get a personalised online marketing strategy and action formula

After analysing your entire online presence, I’ll create your personalised marketing strategy and ‘to-do’ list. Tailored for your business and your business alone. No more guessing or using generic information. Your plan, for Your business. Step-by-step guidelines for each month, each week and each day.

I’ll explain exactly what’s working and what’s not and then make it clear why. You will receive your detailed plan delivered to your inbox plus a video overview that you can download to your computer, to review at any time.

You can then follow the plan step by step, with detailed guidelines, how-to’s and access to videos to help you along the way. Plus examples of successful websites, social media profiles, Facebook pages you can model. I’ll also provide you with links to resources and tools that will help you get your tasks done quickly and simply.

Step 5: Follow-up with a one-to-one review of your strategy

Once you’ve had time to review your personalised marketing strategy, we’ll get together on the phone and go over the details. I will answer any questions you have and give you personalised training on areas you need more support with.

You want a Simple and Clear plan. Are you ready to get started?
Contact me on 01348 874 539 or email me at: email us